Creative operations leader with 15+ years managing complex programs for global brands, startups, and mission-driven organizations: scoping, budgets, client relationships, cross-functional and cross-agency team leadership, capture planning, vendor and contractor coordination, and delivery for brands including IBM, Nike, National Geographic, Indeed, Red Bull, Okta, Adidas, and Sonos. Deep experience partnering with startups to build brand identity and launch campaigns from the ground up. Bridges creative vision with operational execution, from campaign production to SOW management, with fluency in AI-driven brand communication. Brings craft, systems thinking, and a genuine passion for human potential.
Client
IBM Research
Role
Senior Program Manager
Year
2022
Premiere
Aspen Ideas Festival, June 2022
Scope
Scoping · editorial team management · animation house coordination · VFX approvals
The Fastest Path to Progress
Video
A 16-minute documentary on accelerated discovery (the convergence of AI, quantum computing, and hybrid cloud), directed by Scott Dadich and shot on location at IBM Research sites from Yorktown Heights to Johannesburg to the Cleveland Clinic. Managed scoping and the editorial team, coordinated with the contracted animation house on the film's data-visualization and motion graphics sequences, and oversaw VFX creative and client approvals through delivery. The film premiered at the Aspen Ideas Festival in June 2022.
Scoping · client approvals · social asset production
Women Belong in Tech
Video
A brand film highlighting personal stories from three InterSystems employees on mentorship and career mobility in STEM. Managed project scoping, client approval cycles, and production of the accompanying social asset set.
Scoping · client approvals · rebrand & hype video management · localized delivery, 12+ languages
People Protected: Master Brand Campaign
Brand Campaign
A global rebrand and awareness campaign built around the theme "People Protected." Managed scoping and client approvals, oversaw production of the rebrand and hype videos, and coordinated delivery of still and motion assets localized across more than a dozen languages and regions.
Scoping · client approvals · campaign & brand system rollout · video production oversight · Virtual Summit 2020 production coordination
InterSystems Developer Campaign
Brand Campaign
A developer-focused campaign for InterSystems' IRIS Data Platform, dubbed "Ready. Set. Code." Built around a modular grid system referencing Piet Mondrian and Pop Art (thick black lines, bold color blocking, and vivid geometry), it was a deliberate departure from InterSystems' traditional, C-suite-facing design language, aimed instead at younger, hands-on developer audiences. Managed scoping and client approvals as the campaign's look and feel scaled across OOH, video, and events, and grew into a follow-on campaign, "Ready. Set. Solve.," before being carried through production of InterSystems' Virtual Summit 2020.
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Out-of-home billboard · modular grid system · graphics aesthetic guidelines
Managed the client relationship and full creative production on a ground-up rebrand for Sustainably Yours' natural cat litter line: new brand identity and monogram, packaging redesign, a commissioned product photoshoot, and a new website. Coordinated talent scheduling and approvals for celebrity partner Jackson Galaxy ("The Cat Daddy"), the brand's Chief Cat Advocate. Fees for the feline talent went to a Los Angeles animal shelter; the cats photographed have since been adopted.
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Packaging redesign · new website (device mockups) · custom type system
Indeed's editorial platform on the future of work, launched in the years following the 2020 pandemic. Managed the ongoing partnership behind /LEAD's editorial voice and visual system (scoping, client relations, budget, and the editorial and creative teams), building a flexible identity and guidelines used to produce art for a continuous stream of articles, reports, and data visualizations.
Production management · photography & retouching direction · CAD product renders · print & OOH production · digital banner development · social & video asset delivery · vendor & print-proofing coordination
Sonos Partnership
Systems & Ops
A years-long production partnership across five creative disciplines (photography & retouching, product rendering, production design, digital, and social) supporting Sonos' app and global print, out-of-home, and digital presence. Managed the full production pipeline end-to-end: hero and lifestyle photography shoots, CAD product renders, retouching and comps, out-of-home domination installs across the U.S. and Australia, print proofing, localized digital banners, and platform-specific social and video formatting and delivery.
